Skip to main content

Featured

Discovering Prince's Bay: A Staten Island Gem

  History and Background of Prince's Bay Prince's Bay is a neighborhood located in the southernmost part of Staten Island, NY. It is known for its rich history and scenic beauty. The area was named after Prince's Bay, a small body of water that borders the neighborhood. Originally inhabited by the Lenape Native Americans, Prince's Bay was later settled by European colonists in the 17th century. In the 19th century, Prince's Bay became a popular destination for wealthy New Yorkers who built summer homes in the area. The neighborhood was also home to several oyster farms, which were a major industry at the time. Today, Prince's Bay retains its historic charm with many well-preserved Victorian-era houses and buildings. The neighborhood is also known for its picturesque waterfront views and access to nature. With its tranquil atmosphere and close proximity to parks and beaches, Prince's Bay offers a peaceful retreat from the hustle and bustle of city life. Top...
Post a Comment
Read more
Labels

Why a Newsletter Can Improve Your Real Estate Business

Newsletters are among the easiest and cheapest marketing tools available to real estate agents to reach a large audience. Email newsletters are particularly effective, as  people will forward the newsletter to friends and colleagues who are looking to sell or buy a property, often giving real estate agents who send out newsletters a competitive edge. A regular newsletter keeps your relationship strong with previous clients, so your clients are likely to come back to you when selling, buying, or leasing a new property. Creating an effective newsletter is easy, especially as there are many services offering pre-built templates and easy to use  newsletter services online. It is illegal to send a newsletter to anyone who has not agreed to receive the newsletter, so you will need to include a sign up section on your webpage or get your clients to sign an agreement to receive the newsletter when you deal with clients face to face.

An effective newsletter will bring more traffic to your website to view your current listings, so ensure you enable links to your website within your newsletter. You do not want to spend a lot of time preparing the newsletter, or  you will find it is too difficult to maintain. This is where a pre-built newsletter template can be a great tool, especially as you can set the links once and use the same template for each edition of the newsletter, changing only the photos and articles.

Driving traffic to your website is one of the key aims of the newsletter, so include enticing offers to encourage readers to go to your website. You may want to include a competition in your newsletter that means customers must visit your website to enter the competition.

A good newsletter template will allow you to add your featured homes for the week, fortnight, or month, depending on how often you publish. Any good marketing tool, especially a newsletter, should be about building relationships with people. Adding a personal touch to your newsletter, such as an editorial section or a  personal article will make your newsletter compelling and will allow you to speak directly to your reader.

You can include general articles in your newsletter, such as, "How to Prepare Your Property for Sale", as well as articles that show your professionalism and  personal interest in your customers. If you sell a property for a high  price, you may consider a personal interview and photo with  the happy vendors in your next edition of your newsletter, demonstrating your ongoing relationship with your  clients.

Using a template and pre-built newsletter service with enough customization will allow you to create a professional and unique newsletter that will help you to expand your real estate business. Generate traffic to your website and build ongoing relationships with clients who will refer new clients to you with a regular newsletter.
Labels:

Comments

Post a Comment

Popular Posts